Matin Kim sees 121% increase in overseas sales through global campaign | 1

‘Matin Kim,’ a brand invested in by brand incubator Hago House, has successfully completed its global campaign and is accelerating its entry into overseas markets and expanding sales.

Since March this year, Matin Kim has launched a global campaign in collaboration with influencers in fashion and lifestyle sectors in the US, UK, Mexico, Poland, and other regions. Over 400 local influencers participated, introducing the brand to approximately 160 million followers and showcasing Matin Kim's unique design and style.

The campaign was primarily conducted on TikTok and Instagram. LA-based mega influencer Gavin Magnus (@gavinmagnus) recorded 7 million views on TikTok with a video wearing Matin Kim’s beanie, while Nicole Sahebi (@nicolesahebi) garnered 2.5 million views on Instagram Reels with her ‘OOTD’ content featuring Matin Kim apparel, capturing significant interest from local consumers.

The campaign's impact translated into sales performance. According to Matin Kim, website traffic increased by an average of over 98% across the four countries, and overseas sales rose by approximately 121%. This effort is credited with boosting brand awareness beyond Asia to the Americas and Europe.

A Hago House representative stated, “This campaign effectively delivered Matin Kim's unique value and style to the global market,” adding, “Given the unexpectedly warm response, we plan to continue various activities to expand in overseas markets.”

Leveraging the domestic and international fandom already secured, Matin Kim plans to open new stores in Japan, Taiwan, and Hong Kong in the second half of this year. Hago House stated, “We aim to establish ourselves as a brand recognized in global markets beyond Korea.”